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E-bike brands look to powersport dealers to reach dirt bike enthusiasts — and more
Some view powersport dealers as a gateway to the transportation market. KISSIMMEE, Fla. (BRAIN) — Several e-bike brands are looking to powersport dealers as retail outlets, especially for electric mountain bikes, which are becoming a hit with off-road motorcycle racers. And at least one brand, Specialized, sees powersport dealers as a way to establish themselves […]
Spartan Race acquires La Ruta stage race
Plans are to expand the mountain bike challenge to other regions around the world.BOSTON (BRAIN) — Spartan Race will acquire the La Ruta De Los Conquistadores multi-day endurance mountain bike race and brand and expand the format to other regions. Spartan Race will work with La Ruta founders Roman and Florencia Urbina to expand the race format. […]
Kids bikes closer to getting China tariff relief
BOULDER, Colo. (BRAIN) — Importers of kids bikes from China might get a reprieve from the 25% tariffs imposed as part of the Trump administration's trade war. After an initial review stage found that exclusions should be granted to 19 requests, the U.S. Trade Representative is now assessing whether the exclusions would be administratable by the […]
Life Time acquires Crusher in the Tushar
BEAVER, Utah (BRAIN) — Life Time, which owns the Leadville Trail 100, Chequamegon MTB Festival and Dirty Kanza events, has added Crusher in the Tushar, a long-standing gravel event in Utah organized by former pro racer Burke Swindlehurst. Swindlehurst, who will remain the event's director, announced the acquisition in a letter on Thursday. "This news comes as […]
CadenceX promises a powerful alternative to classic dynamo generators
Assembled in Chicago by PedalCell, the generator-electronics system produces 15-20 watts to charge USB devices.CHICAGO (BRAIN) — When Adam Hokin and Vishaal Mali began designing a bicycle generator, they started from scratch and followed the Apple game plan. Devise a closed system more powerful and efficient than what's on the market. So the pair who […]
Trademark board says Ross abandonment trial can proceed
ALEXANDRIA, Va. (BRAIN) — A U.S. Patent and Trademark Office board will continue to review a petition by members of the Ross family to regain ownership of the Ross Bicycles trademark, which the family members claim has been abandoned by its current registrant. Century Sports, Inc., the registrant, had asked the board to suspend its […]
Retailers, are you participating in Bike Shop Day on Dec. 7?
Choices Yes I've heard about it, but I'm not participating I've never heard of it Yes 13% (24 votes) I've heard about it, but I'm not participating 28% (50 votes) I've never heard of it 59% (107 votes) Total votes: 181 if (typeof PollAnon == 'undefined') { var PollAnon = {}; } PollAnon.nid = 31038; […]
Taichung Bike Week extended by a day, moves to September in 2020
TAICHUNG, Taiwan (BRAIN) — Taichung Bike Week, traditionally known as an OEM event where decisions are made and deals done, needs an extra day to finish its business. Beginning next year, the 16th annual event will last four days and move from October to Sept. 22-25. The date change comes because of the development of […]
Memory Pilot expands fender product line with rear seat fender
SANTA BARBARA, Calif. (BRAIN) — Memory Pilot's Rear Seat Fender is intended for mountain, road and gravel bikes. The company offers dealer customization on the products and says it has low lead times. Manufactured in Santa Barbara, the RSF can be customized with shop logos and branding. The Memory Pilot RSF retails for $14.99. It is 15.25-inch […]
Outerbike adds new events in Utah, Vermont, California and Minnesota
MOAB, Utah (BRAIN) — Organizers of the Outerbike demo events are planning a total of seven events in 2020, including four new venues. The new venues are Deer Valley Resort, near Park City, Utah; Killington, Vermont; Duluth, Minnesota; and South Lake Tahoe, Calif. Continuing events will be held in Crested Butte, Colorado; Moab, Utah; and Bentonville, […]