Send Us a Message

Chris King is first bike manufacturer to earn Certified B-Corp status
Editor's note: A version of this article ran in the May issue of BRAIN. PORTLAND, Ore. (BRAIN) — King Cycle Group, Inc. has become the first industry manufacturer to become a Certified B Corporation, meaning it’s “a purpose-driven business seeking to benefit all stakeholders, not just shareholders.” B Corps are certified by the nonprofit B Lab, […]
VAAST Bikes revamps all packaging in the name of sustainability
BRAIN cover story from last year encourages company 'to do better.'MIAMISBURG, Ohio (BRAIN) — Challenge accepted. Encouraged by a BRAIN cover story from July 2019 about the industry lagging behind other outdoor segments in sustainability, VAAST Bikes revamped all packaging, making it plastic-free and unveiling it in March. "It's been on our minds since the […]
L'Equipe says a group including two former pro riders is aiming to save Mavic
ANNECY, France (BRAIN) — A French newspaper is reporting that a business lawyer is planning to "save" Mavic, which was placed in receivership earlier this month. According to L'Equipe — a paper that is owned by ASO, which also owns the Tour de France and other major cycling events — lawyer Didier Poulmaire is working […]
Residents protested the mayor's bike shop opening. So he offered them a discount
Owner has fun with group upset that Vitesse Cycle Shop is considered an essential business.NORMAL, Ill. (BRAIN) — Bike retailer Chris Koos figured the best way to diffuse the protest of his shop was offering an exclusive sale. "PROTESTER FLASH SALE! Protesters Only 5-6 p.m. Bike Parts And Accessories On Sale!" read the banner above […]
Receivership will 'alleviate unsustainable costs' for Mavic, Regent partner says
Mavic's US operations unaffected by troubles in France, CEO says. PARK CITY, Utah (BRAIN) — Mavic's U.S. operations are continuing as usual despite the brand's French wing being put into receivership, the CEO of MAVIC USA told BRAIN. "For all intents and purposes, it's business as usual in the U.S. and Canada," said David Steinhafel, […]
Patent Watch: Shimano technology monitors component wear with AI
A version of this article appeared in the May issue of BRAIN. By Alan Cote Could a “Check Engine” light be coming to bikes? Shimano is thinking that way, and has filed a patent application for using artificial intelligence processing paired with sensors to monitor wear and maintenance of bicycle components. US Patent […]
USA BMX resumes racing and practice in several states
GILBERT, Ariz. (BRAIN) — Fifteen USA BMX tracks in six states held "soft" reopenings for practice and races last week under state and city social distancing guidelines established during the COVID-19 pandemic. This weekend, about 10 additional tracks will open for racing and/or practice, said Craig Barrette, USA BMX's creative director, who noted all schedules […]
Eurobike switches to November dates
FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike, originally scheduled for Sept. 2-5, has been moved to the late November dates that organizers previously announced as a backup. The event will be Nov. 24-26 at the Messe Friedrichshafen; all three days will be trade-only. There will be no consumer day this year. The closing day of the event […]
Pandemic check-in: Brooklyn Bicycle Company's Ryan Zagata
BROOKLYN, N.Y. (BRAIN) — BRAIN's recent "Pandemic Check-in" Q&A's have featured executives with large IBD suppliers in Wisconsin, California, and Minnesota. Today we check in with a smaller supplier who is based in one of the pandemic's hot spots and who is experiencing a major sales boom, with sales up 600% so far this year. Brooklyn […]
Led by smart-trainer sales, Garmin revenue up in Q1
OLATHE, Kan. (BRAIN) — Garmin Ltd. total revenue increased 12% in the first quarter of 2020 year-over-year, with its fitness division that includes smart-trainer sales growing 24%. However, because of the COVID-19 pandemic, Garmin said it will withdraw its 2020 guidance until the economy and consumer behaviors are better understood. For the quarter ending March […]