Month: August 2020

Aug 14 2020

7 Healthy Drinks You Can Pack for Cycling7 Healthy Drinks You Can Pack for Cycling

Cycling is a strenuous activity that can easily dehydrate you. You’re bound to feel tired and thirsty after covering some distance. Therefore, you need to drink something to replace fluids

BRAIN commits to provide more opportunities to BIPOC journalists and contributors
Bicycle Retailer & Industry News has joined Outdoor Media 4 Inclusion, a group developing a list of content creators from marginalized groups.BOULDER, Colo. (BRAIN) — A group of publishers and editors who oversee consumer and business-to-business outdoor media titles has formed a working group, Outdoor Media 4 Inclusion, which will work to provide more opportunities […]
Indigenous Youth Granted 5 New Cycling Programs Through Outride’s Riding For Focus
Outride recognizes Indigenous People's Day, and Native peoples as the first inhabitants of the Americas, including the lands that later became the United States of America. We acknowledge that there are disparities in opportunities in these Indigenous Communities created by occupying the ancestral lands of their people, as well as the brutal history of the […]
Parent company shutters Bike magazine
CARLSBAD, Calif. (BRAIN) — A360 Media, which acquired Bike magazine last year, is “pausing” the mountain bike magazine and its digital publications indefinitely. A360 Media (called Active Media Inc. until last week) notified Bike editorial and sales staffers Friday afternoon that they were being furloughed. On Friday A360 Media also furloughed staff at its Snowboarder and […]
Rivendell offers 'reparations' discount to Black customers
WALNUT CREEK, Calif. (BRAIN) — In its new Black Reparations Program, Rivendell Bicycle Works is offering Black customers a 45% discount on bikes and frames bought through its website or its warehouse store. The 26-year-old company, which offers custom steel road, touring and casual-use bikes and related parts and accessories, began the discount on an […]
'Just shut up and bike' is not the solution, Black cyclist tells industry
Former LA County Bicycle Coalition director Tamika Butler addresses social injustice during the Virtual Bicycle Leadership Conference.BOULDER, Colo. (BRAIN) — Tamika Butler gave fair warning early to the 300-plus attendees of her Virtual Bicycle Leadership Conference address Wednesday morning. "If you are timid about hearing about blackness and about hearing about race, this probably wasn't […]
Strava Metro now free for urban planners and advocates
SAN FRANCISCO (BRAIN) — Strava has announced that its Strava Metro data, which compiles anonymous ride data from Strava users for transportation planners, is now free of charge for urban planners, city governments and safe infrastructure advocates. Strava launched Strava Metro in 2014. "We always believed there were special ways in which the Strava community […]
Zwift plans to offer its own hardware following $450 million investment
LONG BEACH, Calif. (BRAIN) — Zwift has raised a $450 million minority investment from a group led by the investment firm KKR, bringing the virtual cycling brand to a valuation of over $1 billion. The company said that among other things it will use the investment to bring out its own hardware, such as an […]
REI sells corporate campus to Facebook for $390 million
SEATTLE (BRAIN) — REI Co-op completed the sale of its new corporate office complex to Facebook for $390 million on Monday. The 400,000-square-foot complex is located in Bellevue, Washington, on about six acres. Site developer Wright Runstad & Company and Shorenstein Properties also purchased an undeveloped two-acre portion of the property. Plans were announced for […]
Calling all retailers: SNEWS invites retailers to weigh in on the outdoor sports and bike industry
BOULDER, Colo. (BRAIN) — SNEWS, a Pocket Outdoor Media title that covers the outdoor industry, is conducting its annual survey of outdoor sports retailers, including bike retailers. Participants in the online survey are eligible to win a $500 gift card. In this short survey, retailers have an opportunity to comment anonymously on the best and worst […]
REI to sell corporate office, move more toward regional locations, remote work
SEATTLE (BRAIN) — REI Co-op will sell its newly completed corporate office in Bellevue, Washington, and intends to transition to regional locations while giving employees more remote working options. REI made the announcement Wednesday as it enters its fifth month of its entire headquarter's staff working remotely because of the COVID-19 pandemic. Plans were announced […]